LUNCH & LEARN
"Why They Buy" with Dr. Jana Craft
Wednesday, June 19, 2019 from 12-1pm
Arcadia Country Club
Are you measuring your retail or service business’ success by register receipts? Have you invested in market research (surveys, focus groups, etc.) to better understand your customers? If you answer yes to one or both, you’re only getting half the story.
Armed with four years of experience in working with Winona entrepreneurs in examining the behavior of their shoppers, Dr. Jana Craft, WSU business professor, will give you an hour-long crash course in the science of shopping. Dr. Craft will make the case for going beyond the sales tally in order to better understand your customers and more fully meet their needs regarding space, merchandising and signage. This highly interactive and visual presentation will cause you to look at your business – retail or service – in a new light.
FREE for Chamber Members and their employees**
$10 for Non-Members**
**Lunch available for purchase for all Members and Non-Members:
Club wrap, grilled chicken sandwich, cheeseburger, batter-fried shrimp, grilled chicken salad, and classic BLT. All baskets include fries.
RSVP REQUIRED via Facebook event or firstname.lastname@example.org. For questions, please email or call Barb at 608-323-2319.
This event is open to chamber members and the public.